About HL

HL is a professional cosmetics company that manufactures skin care products for the global market.
The company’s products are marketed exclusively through aestheticians, beauty clinics and medical spas.
HL is one of the most prominent companies in the professional cosmetics industry.
HL owns innovative R&D laboratories and a state-of-the-art production plant that enable the company
to develop and manufacture unique, high quality, effective and safe skincare products to provide customers
with concrete results and healthy, balanced, beautiful skin.
HL offers an extensive variety of treatment solutions that include rejuvenation, rehabilitation, anti aging,
illuminating, balancing for oily skin, sun protection and additional home treatment products.
The brand slogan "Always Active" reflects its essential approach: products that are based on active ingredients
and provide visible results, and a constant commitment to the creation of innovative and effective solutions.

Training center and showroom

Expansive know-how, as well as practical and professional experience, is the basis for our operations and for the relationships and dialog that exist between the professionals and their customers. We at HL believe that instilling knowhow and experience in our customers is our duty. Accordingly, we regularly hold professional training seminars and various courses, starting with the introduction to HL product portfolio and treatment philosophy, comprehensive studies of the skin structure and needs as well as to advanced marketing courses.

HL professional skincare products are distributed exclusively by skincare therapists and appointed official distributors.

Vision & Values

As a leading professional brand marketed around the world, our guiding vision is the development of products that provide real results and quality of life to our customers.

  • Through constant innovation aimed at developing advanced cosmetic products based on active ingredients.
  • Through the professional development and enrichment of human resources, by providing know-how and practical experience to cosmeticians.


  • Professionalism and innovation
  • Quality and a rich variety of advanced treatment solutions
  • Concrete results
  • Reliability and integrity

Boutique production facility and R&D labs

HL’s state-of-the-art production plant manufactures all company products in compliance with GMP production standards and the ISO 9001 quality standard. The production processes at the plant are controlled and supervised at all times by the QA department, which performs inspections and quality control at all stages of the production process.

The HL research and development laboratories employ experienced chemists and pharmacists with relevant experience and training, who are entrusted with developing advanced formulas and constantly improving existing formulas. The company’s R&D capabilities enable HL to offer a rich variety of options, including product customization according to the market requirements as well as the development of products designed especially for the target audience.

Community awareness

We at HL believe in the importance of an active participation and contribution to the community, we allocate organizational resources along with financial resources to community programs and projects on an ongoing basis throughout the year.

Environmental responsibility

Global warming and concern for the environment are paramount to HL, therefore we aim to provide high quality, effective cosmetic products while maintaining environmental responsibility. The company collaborates with waste managing organizations and supports the process waste collection and recycling.

Satisfied customers share their experience

  • Lihi Srgani
    Lihi Srgani

    From an early age, I suffered from acne and HL has both the best products and the best cosmetician for this. I use their products every day and wherever I go. I’m very thankful for the amazing team that took care of me.

  • Noa Porat
    Noa Porat

    I love HL’s  SUNBRELLA sun protection, I take it everywhere I go and it is always in my make up bag. It moisturizes and gives a perfect shade of demi make up that fits both summer and winter.


  • Ariela Beery
    Ariela Beery

    I have been suffering for years from sensitive and reddish skin, nothing from all the products that I used in the past helped me, only when I started to use the CALM DERM line from HL I saw that my skin condition improved.



  • Liora Katz
    Liora Katz

    Over 3 years I have been suffering from skin allergies, from the first day I started using BIO REPAIR DAY CARE , my skin responded great, no allergies, wounds, itching, or redness.

  • Gal Elbaz
    Gal Elbaz

    Recently my cosmetologist gave me the RENEW FORMULA MAGIC DROPS & HYDRO SOFT CREAM to try, and since then my skin feels great, radiant, and healthy.



  • Israel Ben Yakar
    Israel Ben Yakar

    Recently I started to use products from the B FIRST line for men. Usually, my skin is very red and sensitive after shaving, but now when I put the SERUM & the AFTER SHAVE BALM, my skin calms down.

  • Tali Nachum
    Tali Nachum

    I use the products from HL’s Vitalise line. The products contain Hyaluronic Acid and this is a real addiction. My skin feels amazing and overall looks healthy and glowing.

  • Oksana Nirenberg
    Oksana Nirenberg

    I am using the Serum & the Moisturizing Cream from the Vitalise line. The products are containing all the vitamins I need and I get a lot of compliments about how my skin looks.



  • Sharon Cohen
    Sharon Cohen

    I have been using HL’s products for years and I am very pleased. I use the products from the PERFECT TIME line, the creams are pleasant, non-greasy, absorb fast and give the skin a great look.

  • Vered Koza
    Vered Koza

    Happy to share a serious skin pigmentation problem that I had for years, It was only through the excellent HL’s products that I was able to overcome the problem.  So don’t think twice and try their products!

  • Orly Levi
    Orly Levi

    I have been using HL products for a long time and recently purchased the Hydration kit from VITALISE line and some products from the PERFECT TIME line. I highly recommend their combination.


  • Ronit Ovadia
    Ronit Ovadia

    Every winter I do a cosmetic scrub with an HL cosmetician and the results are amazing! Almost all the post-acne scars have disappeared and the skin looks smoother and is glowing more than ever. Highly recommended. 

  • Hagit Buchnik
    Hagit Buchnik

    Since I started using HL products, especially the JUVELAST line and the CC cream, my skin looks healthier and more hydrated, the wrinkles also shrunk significantly and the best things is that I don’t need to use makeup anymore!

  • Elad Uzeri
    Elad Uzeri

    My whole life I have been suffering from oily skin and ever since I started using HL’s ALPHA BETA Prepping Lotion on a daily basis, my skin is smooth, balanced, and is looking much healthier.

  • Hila Dvir
    Hila Dvir

    I have been using HL products for 10 years, and as a spa manager, I went to visit the HL factory and was very impressed by the professionalism and effectiveness of the materials.

  • Lior Cohen
    Lior Cohen

    From an early age I suffered from acne and it really bothered me. With the help of HL DOUBLE ACTION line and regular facial treatments from a cosmetologist, my skin is perfect now. Thank you HL.

  • Nimrod Goren
    Nimrod Goren

    Thanks to my excellent cosmetician that started to work with HL’s ACNOX line and created the right treatment for me, I saw results very fast and now my skin is in a great shape.

  • Ravit Hadar
    Ravit Hadar

    About two years ago, I started using HL products and the results are amazing. My skin is shiny, essential and my pigmentation have brightened significantly.

  • Shanit Chen
    Shanit Chen

    Since I started using the amazing HL products for the pigmentation that I suffered from for years, my skin is glowing, clean, and healthy and most importantly the pigmentation is gone!